In the marketing and advertising industries, branding & creating logos, that are not only appealing but recognizable, is becoming a greater challenge and producing more competition among graphic designers.
Capsule, a Minneapolis based company specializing in brand strategy and identity design services has published a guide entitled, Design Matters: Logos 01, An Essential Primer for Today's Competitive Market.
978-1-59253-341-1
$24.99
(c) Rockport Publishers 2007
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