Thursday, November 20, 2008

The Magic of Macy's

Do you believe in Santa Claus?

The magic of the holiday season is revealed Christmas morning, seeing the look of amazement in our children's eyes as the milk and cookies have disappeared and presents have filled the space under the tree.

The act of giving and receiving gifts mirrors the love we share and gratitude for our loved
ones. There are so many ways to express the magic of the holidays and this year, Macy's is offering a great promotion that will have parents and children spreading joy in the weeks to come.

Writing letters to Santa Claus is an age-old Christmas tradition for children all over the world. Macy’s is collecting these
letters in a special Santa letterbox at all Macy’s stores.

For each letter receiv
ed, Macy’s will donate $1 to the Make-A-Wish Foundation®. Since 1980, the Make-A-Wish Foundation® has enriched the lives of children with life-threatening medical conditions through its wish-granting work. The Foundation's mission reflects the life-changing impact that a Make-A-Wish® experience has on children, families, referral sources, donors, sponsors, and entire communities.

The Macy's Believe Meter will measure America’s belief, based on our collective spirit – including the amount of letters received and other current events that reflect the season’s generosity.

I'm looking forward to watching and helping my son draft a letter to Santa. He'll be excited to see the big red mailbox at Macy's and we'll both walk away knowing that other children will benefit.

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