12 toys, and their makers, were honored for innovation and creativity at the Toy Of The Year Awards (TOTY) ceremony hosted during the International Toy Fair in New York City. The winners were:
- Toy of the Year: Air Hogs Havoc Heli Laser Battle from Spin Master.
- Most Innovative Toy of the Year: Smart Cycle from Physical Learning-Fisher Price.
- Infant/Preschool Toy of the Year: Moon Sand Adventure Island from Spin Master.
- Electronic Entertainment Toy of the Year: Power Tour Electric Guitar from Tiger Electronics.
- Educational Toy of the Year: Smart Cycle from Physical Learning-Fisher Price.
- Activity Toy of the Year: LEGO City from LEGO Systems, Inc.
- Game of the Year: Rubik’s Revolution from Techno Source.
- Specialty Toy of the Year: Snap Circuits from Elenco.
- Outdoor Toy of the Year: RipStik Caster Board from RipStik U.S.A.
- Girl Toy of the Year: Little Pet Shop: Display & Troop Groovy Girls from Manhattan Toy.
- Boy Toy of the Year: Transformers Movie Deluxe Figures from Hasbro, Inc.
- Property of the Year: Hannah Montana licensed by Disney Consumer Products.
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