Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, March 17, 2009

Shameless Self-Promotion

I contacted the San Diego Women's Business Examiner a few days ago to see if she would critique my weekly newsletter. She had written an article on Marketing with Newsletters that prompted my request.

Her feedback was positive and encouraging.
"Regarding your newsletter, it has a fresh, happy, welcoming feeling.

The articles are very easy to read, not long, but straight to the point and informative. Very interesting that they download as a pdf file so that you can go back and read them again.

The links are very nice. What a great collection.

Great idea to have the calendar link to meetup."
She also asked if I would be available for an interview. I'm honored to have been selected to share and promote my services with her readers.

Sunday, August 17, 2008

Blog Day 2008

Blog Day 2008 is two weeks away. Are you prepared?

Blog Day 2008

Participate by adding a badge to your site and research at least 5 blogs to share with others. Instructions are simple:
  1. Find 5 new Blogs that you find interesting
  2. Notify the 5 bloggers that you are recommending them as part of BlogDay 2008
  3. Write a short description of the Blogs and place a link to the recommended Blogs
  4. Post the BlogDay Post (on August 31st)
  5. Add the BlogDay tag using this link:
    http://technorati.com/tag/BlogDay2008 and a link to the BlogDay web site: http://www.blogday.org

Tuesday, July 8, 2008

The Bears & the Bees

First of all, I love the name of the new Trail Mix flavor - Bears & Bees. I received my BzzKit for the new Teddy Grahams Trail Mix campaign. The kit contained an 8 ounce box of the Bears & Bees Snack Mix(chocolate graham teddy-shaped snacks, honey flavored graham flavored bees, pretzels and yogurt flavored raisins) and an 8 ounce box of Bears & Cheese Crackers (honey graham teddy-shaped snacks, pretzels, raisins and cheese nip crackers).



Nabisco sure does know its flavors. I wasn't sure about the raisins in the cheese package or the pretzels in the other but somehow, it works. Of course, I suggest you pop a handful in your mouth - of either assortment - for the best tasting experience.

I've been a BzzAgent for quite some time, although I couldn't tell you how long. Being a BzzAgent means that I receive information, coupons or samples of products to test out and share with those I am in contact with. I am asked to share my honest opinion and of course be up front with people that I'm not selling anything but simply promoting products I love.

These Teddy Grahams are seriously yummy and I am doubtful that there will be anything left to share when my son returns to this house in a few days. I was a bit disappointed that there weren't coupons in the BzzKit since I'd love to hand them out to my son's friends and our neighbors with little ones.

Also in the mail today - besides this yummy BzzKit - was the official packet of paperwork to fill out for the upcoming school year this afternoon. One of the things that caught my attention was that they have declared the school a "Nut-Free Zone" due to the high level of students who have major peanut allergies. The first thing I looked at when I took out the snack boxes from the BzzKit was the list of ingredients. I am always aware when products have a warning on the side that states that they either contain peanuts or have been processed in the same facility where peanuts are present. To my knowledge, this is not the case with the Teddy Grahams snack mix so I'm very excited to share these during our family's turn at Snack Time.

Also interesting to note is that Scholastic has teamed up with Teddy Grahams to create a fun and informative website with reading tips, book lists and of course, "Play time with Teddy" activities. I'm definitely going to be checking that out so that my son and I have another safe website to enjoy.

I'm off to dip my hands into the Trail Mix again. I sure hope my neighborhood grocery store has these in stock next time I visit. I have a feeling these will become a family favorite.

Saturday, June 28, 2008

Multi-Tasking Moms

Are soccer moms a dying breed?

According to marketing and advertising representatives from companies who cater to families with children, the modern mom maintains her career, family, friendships, book clubs, play dates, after school activities, and date nights, as well as managing her local community and on line network and blog, all while looking good and feeling even better.


What the article failed to mention is the fact that today's women (mothers or not) grew up under a different set of "rules" than those our own mothers experienced.

My favorite T-shirt when I was around five years old (I remember it vividly) was one that read: Anything Boys Can Do, Girls Can Do Better!


Available at SuperHeroStuff.com

Not that I believed that to be true, but it empowered me to try harder, not be intimidated by those who said, "but you're a girl," and gave me permission to be whoever the hell I wanted to be. At five, I may not have realized the impact this would have on my future self, but I now know that I'm now not alone among this generation of women who refuse to settle - or sacrifice - when it comes to our careers, our families or our happiness. We make choices and with every change there does come evolution.


I don't have a daughter and perhaps I never will but I can only imagine how difficult it is to raise a young girl these days. While I was singing along to "Like a Virgin," before I was old enough to understand what that even meant, today's youth are learning about sex at a much earlier age and are exposed to much more than many parents choose to admit.

If moms do have such an impact on the advertising and marketing campaigns that major companies create, shouldn't we be witnessing a shift in the levels and frequency of sex and violence featured on television and everywhere else in our society?

I'm not sure where us Multi-tasking Moms need to start for these changes to take effect, but I do know that with each forthcoming generation of women, and future moms, change is bound to occur and the companies that cater to them are going to have to modify their approach accordingly.

It's going to be an exciting ride and we have the women and moms before us to thank.

Friday, January 25, 2008

Branding & Logos

Do you recognize these logos?







This site might seem overwhelmingly bombarded with logos and graphics, but if you look around our ever-changing world, it too is outlined by new designs and fonts every day.

In the marketing and advertising industries, branding & creating logos, that are not only appealing but recognizable, is becoming a greater challenge and producing more competition among graphic designers.

Capsule, a Minneapolis based company specializing in brand strategy and identity design services has published a guide entitled, Design Matters: Logos 01, An Essential Primer for Today's Competitive Market.



Essential is the key word here. This is a must-have for graphic designers, or anyone looking to brand their company, products or services.

978-1-59253-341-1
$24.99
(c) Rockport Publishers 2007